Pwc Leaned Into Crypto After U.S. Regulatory Shift

PwC’s U.S. leadership accelerated the firm’s move into cryptocurrency services as federal guardrails became clearer, with the GENIUS Act and related stablecoin rulemaking emerging as the primary drivers. We are treating this as a strategic de-risking moment that unlocked a broader go-to-market posture across audit, tax, and advisory for digital assets.